Absolutely! Video has become the dominant form of content consumption online. Australians are watching more videos than ever before, and they're more likely to engage with and remember a brand that uses video. It's a powerful tool for storytelling, showcasing your products or services, and building emotional connections with your audience. Whether you're a B2B or B2C company, video marketing can help you stand out from the competition and achieve your marketing goals.

The best types of videos will depend on your specific goals and target audience, but some popular options include:

Explainer videos: These are short videos that explain your product or service in a clear and concise way.

Customer testimonials: These videos feature satisfied customers sharing their positive experiences with your brand.

Behind-the-scenes videos: These videos give your audience a glimpse into your company culture and operations, helping to build trust and authenticity.

Product demos: These videos showcase your products in action, helping potential customers understand their features and benefits.

The cost of video marketing varies greatly depending on factors like the type of video, length, production quality, and whether you're working with an agency or producing the videos in-house. While high-quality video production can be an investment, it's important to remember the potential ROI. Video can significantly improve your marketing results, leading to increased brand awareness, engagement, leads, and sales.