Frequently Asked Questions

At SHIELD Media, being data-driven means we base every decision on concrete evidence and insights, not guesswork. We meticulously track and analyse data to understand what's working, what's not, and where to focus our efforts for maximum impact.

We set clear, measurable key performance indicators (KPIs) tailored to your business goals. This could involve tracking website traffic, leads generated, conversions, or brand awareness, among other metrics. We provide regular, transparent reports that clearly illustrate the return on your investment (ROI) and the progress we're making together.

We offer a comprehensive suite of digital marketing services, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more. We can tailor a bespoke strategy to suit your unique needs and goals.

The digital marketing landscape is constantly evolving. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in webinars, and invest in ongoing training to stay ahead of the curve and ensure we're always delivering cutting-edge strategies for our clients.

Absolutely! We're happy to collaborate with your in-house marketing team, augmenting their skills and resources to achieve even greater results. We can also provide training and guidance to empower your team and foster a culture of data-driven marketing within your organisation.

SEO is a long-term strategy. Depending on the competitiveness of your industry and keywords, it can take several months to see significant improvements in organic rankings. However, we focus on both quick wins and sustainable growth, ensuring you start seeing positive results while building a strong foundation for long-term success.

We focus on acquiring high-quality, relevant backlinks from authoritative websites. We avoid any "black hat" tactics that could harm your website's reputation. Our approach includes content marketing, outreach to relevant websites, and building relationships with industry influencers.

We conduct extensive keyword research and audience targeting to ensure your ads are shown to the most relevant users. We constantly monitor and refine our targeting strategies based on performance data, ensuring your budget is spent efficiently and effectively.

Yes, we have expertise in managing PPC campaigns on various platforms, including Google Ads, Bing Ads, and social media advertising platforms. We'll tailor our approach to each platform, ensuring optimal performance and ROI across all channels.

The ideal social media mix depends on your target audience and business objectives. We'll conduct research to identify the platforms where your audience is most active and engaged, and develop a tailored social media strategy to maximise your reach and impact.

We track various metrics like follower growth, engagement rate (likes, comments, shares), website traffic from social media, and conversions attributed to social platforms. We'll also analyse sentiment and brand mentions to gauge your overall online reputation.

We'll work with you to develop a content strategy that aligns with your brand voice and resonates with your target audience. This could include blog posts, articles, infographics, videos, and other engaging formats. We focus on creating valuable, informative content that establishes your expertise and builds trust with your audience.

We leverage data-driven insights to segment your email list and deliver personalised content that resonates with each subscriber. We also A/B test subject lines, call-to-actions, and email designs to optimise for opens, clicks, and conversions. We'll help you build a healthy email list and nurture leads through targeted campaigns.

Our pricing is tailored to your specific needs and goals. We offer flexible packages and transparent pricing models, ensuring you get the services you need at a price that fits your budget.

Absolutely! We're proud of the results we've achieved for our clients. We'd be happy to share case studies and testimonials highlighting our expertise and the impact we've made for businesses across various industries.

We're confident that our data-driven approach, combined with our deep expertise and passion for results, makes us the ideal digital marketing partner for your business.