Yes, especially if you're in the B2B space or target professionals. LinkedIn is the leading platform for professional networking and boasts a highly engaged user base in Australia. Its targeting capabilities are unparalleled, allowing you to reach decision-makers and key influencers within specific industries and companies. While it might not be suitable for every business, LinkedIn can be a powerful tool for generating leads, building brand awareness, and establishing thought leadership.

Australian professionals on LinkedIn respond well to insightful and valuable content that addresses their pain points and offers solutions. Think thought leadership articles, industry trends, case studies showcasing your success, and company updates that highlight your culture and values. Video content is also gaining traction, especially for live events, webinars, and short, impactful messages. Keep in mind that authenticity and professionalism are key – avoid overly salesy language and focus on building relationships.

LinkedIn provides robust analytics to track the performance of your content and campaigns. Key metrics to monitor include website traffic, engagement (likes, comments, shares), lead generation (form submissions, downloads), and conversions. You can also use UTM parameters to track the specific impact of your LinkedIn efforts on your overall website traffic and conversions. By setting clear goals and tracking the right metrics, you can effectively measure the success of your LinkedIn marketing and demonstrate its value to your business.